ummer is calling, and your swimsuit drawer may be ready for a refresh! This season, designers and indie brands alike are redefining beachwear with a bold mix of nostalgia, high fashion, and body-positive design.
From the edgy rise of emo swimsuits with dark tones and unique cuts to the growing demand for postpartum swimsuits that offer support without sacrificing style, this summer’s swimwear is all about confidence and individuality.
Bright swimsuits in vibrant hues are also making a statement, while rufflebutt details are bringing a feminine touch to both one-pieces and bikinis. Then, of course, there are luxury swimsuits, which blur the lines between swim and ready-to-wear.
Whether you're shopping for your first beach day or curating your vacation capsule wardrobe, we’re going to take you through the standout trends defining swimwear this summer!
Breaking Down the Top Swimwear Trends
Exploring a Variety of Aesthetics So That You Can Feel Your Most Confident This Summer
Swimwear isn’t just about sun protection and splashing around anymore; it’s about self-expression! Let's dive into the trends you’ll want to keep an eye on. There is a wide range of swimwear trends. From bold to chic, these styles offer something for everyone.
Emo Swimsuits: Dark, Dramatic, and Bold
This year, the alternative aesthetic is definitely making waves in swimwear. Emo swimsuits are defined by their edgy, minimalist cuts, often in dark colors like black, deep red, or muted purples.
Look for details like mesh inserts, chain accents, and strappy designs that really solidify the emo aesthetic. These suits are for anyone who wants to channel an “edgy-but-elegant” look without compromising on comfort.
Such a specific look can be challenging to shop for, but we’ve got you covered. A great place to shop emo swimwear is Forest Ink. This brand has a number of swimwear choices, ranging in modesty and coverage, as well as designs so that you can find one that makes you feel your best! Many of the suits in their emo swim collection have big, bold prints and elements -- which is great for people who know they want to go all-in on this spooky swimsuit trend.
If you aren't quite ready to shell out $30 each for separates, you can also dabble in the dark look with our top budget picks, too.
🦇 Get the look for less with swimsuits that take full advantage of bold emo + goth-inspired graphic prints (and cost less than $35):
- Padded Halter Bat Bikini with Tie Bottom
- High-Cut Black + White Checkerboard Bikini
- Skull Print Triangle Bikini (this one comes in lots of spooky prints, ranging from black cheetah print to astrology designs to bats!)
Another great option for emo swimsuits is Killstar. These swimsuits also range in coverage and have some options for men too! Both of these storefronts are pretty affordable, especially in the wake of rising bathing suit prices. At the end of the day, the emo style is more of a mindset than just simply an aesthetic, so you can also find cheap black swimwear on Amazon that fits the aesthetic as well, including some highly-rated pieces!
🖤 Get the look with affordable black swimsuits that include spooky details for a goths-on-the-beach feel:
Postpartum Swimsuits: Comfort Meets Style
For new mothers looking to feel supported and comfortable while still looking stylish, postpartum swimsuits are an essential. These swimsuits feature higher waistlines, built-in tummy control, and soft, stretchy fabrics that hug without squeezing. And thanks to online shopping, there are more *actually* cute postpartum swimsuits out there than ever before, which means you don't have to settle for a boring black one piece from your nearest department store.
The designs are thoughtfully created to provide extra coverage, offer support around the bust, and feature discreet nursing access where needed, making them as functional as they are fashionable.
Some brands like Summersalt actually offer an entire section of their swimwear collection dedicated to postpartum mothers. There are a variety of options so that you can cover up as much, or as little, as you want! These swimsuits also often come with adjustable straps, as well as built-in belly support, which can be essential for new mothers.
Kindred Bravely also offers bathing suits that are specific to nursing mothers. Besides being cute and affordable, these highly functioning suits are perfect for postpartum!
Bright Swimsuits: Neon is Here to Stay
This summer is all about vibrant, eye-catching colors. From electric oranges to sunny yellows and bold blues, bright swimsuits are not for the faint of heart.
Whether you're in a classic bikini, high-waisted bottom, or one-piece, adding a pop of color to your swimwear can instantly elevate your look. These suits are perfect for those who love to stand out and make a statement at the beach or pool.
The best part about the bright swimwear trend? You can find these vivid bikinis basically anywhere!
Some brands, like Bikiniland, have an entire neon collection dedicated to these bright bikinis. However, most popular swimwear brands will have at least a couple of these popular swimsuits to stay on trend.
This swimwear choice looks great with darker complexions, but would flatter anyone! You can get brightly colored swimwear in a bikini, a one-piece, or even a cover-up if you so choose. Stay confident with your preferred level of coverage while also staying up to date with the trends!
Rufflebutt Swimsuits: Playful and Feminine
For a fun, flirty take on swimwear, rufflebutt swimsuits are back in style. These playful designs feature ruffles around the back, adding a touch of femininity and charm to any suit.
Perfect for those who love a bit of whimsy in their wardrobe, rufflebutts are making a statement in both one-pieces and bikinis.
Much like the bright swimsuit trend, many popular brands will carry at least one or two ruffle options. For example, Aerie has some cute, simple ruffle options when it comes to bikinis. So does Edikted! These trendy stores are easy options when looking for in-style swimwear.
Luxury Swimwear: Designer Vibes at the Pool or Beach
If you’re seeking sophistication and style, luxury swimsuits are the answer. Luxury swimwear is having a moment, and it’s all about refined simplicity. Think:
- Clean silhouettes.
- Minimal designs.
- Soft, high-end fabrics
The best part about a lot of luxury swimsuits is that this isn’t just swimwear; it’s part of your summer wardrobe. Throw on linen pants or a sheer cover-up, and you’re instantly resort-ready!
These luxury swimsuits are also designed to last, which is growing increasingly important in the world of fast fashion.
Let’s explore some examples!
- Eres: This is an iconic, minimalist French label. This swimwear is known for its clean cuts and buttery, smooth fabric. Expensive? Yes, quite! However, these swimsuits would last you a lifetime, and they range in coverage so that you can buy one best suited for your needs!
- Hunza G: This luxury brand is a bit less expensive than the previous, and also offers extremely flattering swimwear that is very 80s-inspired in its cuts. This brand is also famous for their one-size-fits-most crinkle fabric, which could alleviate some stress while shopping. Plus, this brand has some neon colored swimsuits, so you could be trendy in more ways than one!
- Marysia: This luxury brand is super feminine, refined, and often seen on celebs. It is easily recognizable due to its signature scalloped edges.
- Matteau: This brand, besides being luxury, is also incredibly eco-conscious. Their swimwear is made from 80% recycled nylon and 20% elastane, while also ensuring styles that consider all kinds of body types. This is super ideal for capsule wardrobes and travel.
- Solid & Striped: This swimwear brand is much more affordable, but is still great for elevated staples and resort looks. These swimwear options are perfect for building your swimsuit wardrobe with some fashion-forward basics.
Now you have a number of options with aesthetics, style, coverage, material, and price in mind! From the bold resurgence of emo swimsuits to the confidence-boosting embrace of postpartum-friendly designs, this year’s summer swimwear reflects a growing desire for individuality.
For those who love to turn heads, bright swimsuits deliver all the high-energy color you could ask for. Meanwhile, rufflebutt styles bring a playful charm, giving a nod to femininity. And of course, luxury swimwear continues to set the tone for elegance and provides swimwear that is long-lasting.
No matter what route you choose when shopping for your summer swimwear, just remember that confidence is key. Now, go rock your summer look!
